I’ve worked in the corporate world for the better part of my career: for important banks, insurance, pharmaceutical, consumer goods and financial companies. I’ve held roles in global procurement, business development, sales, and account management, and I learned many skills that prepared me, a few years ago after that successful corporate career, for the biggest challenge of my life:
Starting my own business in the jewellery industry.

Following my passion, I took a leap of faith and embarked on an exciting creative journey: I trained as a gemmologist (G.G.) and jewellery designer and graduated with honours, in 2013, from the Gemmological Institute of America (GIA) in London. I fell in love with this industry and the beauty of the world that exists under the surface and inside gemstones.

I started a niche, bespoke business for clients wanting to spend time choosing the right gemstone and designs for special occasions, mostly engagements and wedding days or the birth of a child. Being part of these intimate days of clients’ lives has been a privilege.

Recent years have slightly changed my trajectory. I now combine my wealth of past business expertise with my passion for jewellery. I help successful businesses take their brands to the next level by expanding a customer base, launching a podcast, running webinars or events, creating an educational program, or just testing and soundboarding new ideas.

An appreciation of nature’s individuality and our beautifully flawed world has remained central to my ethos in gemstones and life:
We are all Perfectly Imperfect, full of character and individuality in our own way.

So, if you are stuck and need an extra pair of hands, a fresh outlook, and ideas to propel and focus your business forward, reach out, and let’s work together.

Sometimes the first step forward seems the hardest,
but it will also be the easiest decision you will make; you will see.

Eloise